UX Writing Challenge (continued)

14 days

Final leap

Almost there! Started this in summer, I am determined to complete this challenge despite it has already past 14 days. This UX writing is on the top of my To-do list to complete along with these
- one UX usability book
- figma course
- revamp previous UX/UI C2 project to place it here
- procreate illustration courseOkie, here is the next one

Day 11

Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online.Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.Title: 60 characters max
Meta Description: 160 characters max

Images from Flaticon and Adobe Stock

Turning this into a 2-step delivery to make it easy for the elderly user.Assumption
- In the scenario, it was assumed that the elder user knew and could order products online.
- S/he could be a new or regular user and knew exactly the product, brand and eye power to choose from.
- so the focus would be to provide user the option to schedule a 24 hr delivery or a subscription for a monthly delivery every 30 days.Approach
Left visual - User browsed the website and placed an item on the shopping cart.The dialog box appeared. User can close it and continue shopping or select the <schedule delivery> button to choose the delivery time when they are ready to place the order.Right visual - choose a 24 hour delivery or deliver every 30 days.Upon selecting the button <Schedule delivery>, the next screen will guide the user to two options which are
- 24 hr delivery (one time payment)
- 30 days delivery (Subscribe $7.90/mth)Additional useful information to add would be the savings user can get when they subscribe to the 30 days delivery.

Day 12

Scenario: A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of the time.Challenge: Write an error message that prompts them to fix the error without shaming them for having a fake-sounding name.45 characters max

Approach
Following the brief that this is about fraud detection, a prompt appeared after user entered his/her name.The prompt should first explain the initiative on the fraud prevention conducted on a random basis and also provided a re-entry box for user to enter the name again.Additional information to learn more about this action can be useful to the users who might like to know more about this new prompt. Also in the event users need further help, they can reach out with a click on the <need help> button.

Day 13

Scenario: A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries.
He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule.
He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.Challenge: Write a push notification alerting him of this dilemma and options.Headline: 30 characters max
Body: 45 characters max
Button(s): 25 characters max

Images from from openpeeps and google search

First I did a quick sketch on paper an overview of the schedule for the day with estimated arrival time and proposed route each destination.Next, the screen here is put together to show new routes.Assumption
- In case of a known delay such as the traffic jam, there is a button for the driver to select to update the system.
- The new routes were then calculated and sent to the driver to choose.
- In the scenario, it was assumed the driver could leave the traffic jam in the next exit.Approach
The button <Route X> could include details such as:
- nearest gas station,
- resting areas and
- distance to the next delivery destinationto enable the driver to make a better decision based on the new route.I realised this task might need further improvement to include some wordings in the notification. In my opinion, I would not include message to inform the driver to break for lunch but instead, have a reminder to take breaks as everyone set their own lunch timing and option.
In most vehicles, there is an indicator when fuel runs low and there is not need for another alert here to distract the driver.

Day 14

Scenario: user is shopping using a price comparison app that boasts “real-time” pricing on items. As they are checking the price of an item, something goes wrong. The problem is unknown.Challenge: write a message that informs the user that they cannot access the app right now. You cannot specify "why" the app doesn't work, you also want them to continue using the app.Headline: 30 characters max
Body: 120 characters max
Button(s): 15 characters max

coming soon

Day 15

The Final Challenge
Please do one of the following:Challenge 1: Using the browser on your mobile device, please go to Facebook and log in. Tap the menu icon and then tap Create New Page in the Pages section.Your task: Rewrite the page creation and user onboarding experience. Be bold and take risks.Or:Challenge 2: Write a multi-screen registration experience for a car-buying app that lets users view discounted prices. The app also enables dealers to call and email the user so they'll visit the dealership to buy a car.Or:Challenge 3: Write a multi-screen onboarding experience for a banking app that automatically pays a user's bills every month—as long as they set it up correctly.Character constraints per screen (all challenges):Headline: 45 characters
Body: 100 characters
Button: 25 charactersTime limit: 1 hourOnce you are done with your chosen challenge, include a short, one-paragraph explanation of your design decisions. Defend and rationalize your work.

TIP: Pay close attention to the info you'll need to get from the user to make each experience work properly. You may notice that these challenges are a bit different from the previous ones. However, just like the previous challenges, all of these are real challenges from real companies, companies which will remain nameless.

Cindy Lin-Tschoeke | UX, UI & Visual Designer | [email protected] | Last updated in 2021